Many first multimodal attempts do image, copy, and voice‑over in one chat—change one piece and everything wobbles. Treat it like a pipeline instead.

Suggested stages

  1. Intent & style: audience, channel (poster/short/PPT), taboos (brand colors, banned words).
  2. Text spine: titles, subheads, three bullets—lock before visuals.
  3. Visuals: multiple seeds from one prompt; fix the random seed when the tool allows fine tweaks.
  4. Audio / VO: record or TTS from the locked script to avoid length drift.

Why keep intermediate files

Export versionable artifacts (md, png, srt). Rollbacks don’t require retelling the whole story from memory; teams can agree which revision is live.

Multimodal stacks change fast—process beats single tricks.